GUILTY / It's about you
疚
事
在说你
The issue of "18-24 year olds are troubled by the guilt in their lives" was brought out through PR operations to trigger consumer resonance and spread the word.
Additionally, we engaged with KOLs to generate buzz in social media.
As a follow-up action, Facebook and Instagram advertising were utilised to lay the basis for the second part of the website "疚事排出所" and the ad video was used to disseminate the issue even further.
内
疚
小事
DCARD
[ dcard内疚小事 ]
Purpose
To encourage customers to discuss and raise guilt-related issues using DCARD.
Content
Beginning with the issue of guilt in the life of a university student, the article poses questions about its resolution.
A total of 8 posts
*** Dcard is a Taiwanese social networking website and platform for university students.
[ Instagram KOLs collaborate ]
Purpose
Engaging KOLs to promote the concept of guilt and encourage customer engagement.
Content
Through IG Q&A, users will express their shame with KOLs, who will then tag three additional friends in their IG story to spread the story.
- @ggu_kim / Followers 695k -
- @arielsvlog_816 / Followers 624k -
- @joemanwang / Followers 496k -
[ facebook posting ]
Total 14 posts published from December to March
Including
3 posts per month , webpage promotion and advertising videos
In charge of post content and copywriting
Illustration by Seesaw數位行銷貼文設計
Facebook 奥利多mini-Oligo
As of 12.2020 - 03.2021
Number of followers 49852
Total Exposure 812,997
Total Reach 8,881
Likes 861 / Comments 668
MINI OLIGO ALL LET GO
内
消化你的
疚
小
事
Creative Concept
A series of guilt story advertisements will be placed.
Each advertisement will feature the guilt story of a college student and the product qualities of Mini Oligo,
demonstrating that the product can assist to relieve the guilt caused by small things in life.
The video of the tone is lighthearted, bright and playful.
Distribution channels
-
YouTube in-stream advertising / played before the video.
-
FB posting / placing the full advertisement video on the official Facebook page of mini oligo.
-
IG story / place the advertisement of mini oligo with a link to the video post at FB.
In charge of script writing and behind-the-scenes shooting
