疚事排出所
Cooperate with Taiwan's company ‘King Car Industrial Co., Ltd - 金车企业奥利多’
to plan a series of advertising marketing plans over a 9-month period
(including a three-day exhibition).
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Product Mini-Oligo carbonated drink
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Group position In charge of an art editor and PR in this event. Including the exhibition of key vision, illustration of website, freebie design and follow up with company.
About mini oligo
Mini Oligo is one of the brands of Taiwan's company ‘King Car Industrial Co., Ltd - 金车企业奥利多’, with a total of 23 brands under the same corporate brand.
Mini Oligo is one of the few functional carbonated beverages on the market that is labeled as containing oligosaccharides and the product was awarded the Monde Selection Gold Award in 2019.
The rise of health consciousness in Taiwan has brought challenges to the carbonated beverage market, and brands are quick to launch new products in response to the market, so we hope that this collaboration will help revitalise the mini oligo brand and bring it to the attention of more young people in Taiwan.
product features
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Oligosaccharides are given to aid digestion and preserve the digestive tract's function.
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It can restore fluids and provide a healthy, refreshing, and pleasurable sensation to the body.
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Taste, thirst, and greasiness can be alleviated, relieving the body of its burden.
brand image
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Youthful and energetic, friendly company, young and passionate
TARGET CONSUMER
According to Mini Oligo's fan page,
The majority of its users are between 18 and 34 years old, with a downward trend toward 18 to 24 years old.
The group of college students between the ages of 18 and 24 includes rich life experiences and different opinions, as well as considerable potential for growth
Through quantitative research,
The opinions of consumers aged 18 to 24 regarding Mini Oligo.
In conjunction with Mini Oligo's expansion into the younger age group,
We decided to target college students aged 18 to 24 who can enhance the connection between this demographic and the product.
positioning
Marketing Objective :
Mini Oligo relieves the burden on your body and mind
[ Mini Oligo All Let Go ]
Living with guilt is a hardship for consumers.
Therefore, with the benefits of digestive help and low-burden products,
the connection between consumers and mini oligo can be strengthened.
Challenge
消費者平常
不會想到要喝奧利多水
Insight
Solution
大學生消費者常因
生活中的罪惡感而造成負擔，
因此以助消化、
低負擔的產品優勢加強
與消費者之間的連結。
現今消費者會追求低負擔的飲食，
而奧利多水含寡糖可幫助消化，
為負擔較低的碳酸飲料，
和消費者的飲食態度相近。
Creative Concept
Combining "dispelling guilt" and "police station"
It offers a place for consumers to release their burdens and guilt.
When consumers become aware of their guilt, they can visit the "疚事排出所" and drink the water to relieve themselves of their guilt.
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